We Studied 50 Australian Removalist Facebook Ads. Here's What They Have in Common.
In October 2026 we reviewed 50 active Facebook and Instagram ads from 43 Australian removalists in the Meta Ad Library. Most of the ads were simple images, most asked people to "Get quote", and the typical ad had been running for almost six months. Nearly four in ten ads gave the customer no reason to act now.
Key findings
- The typical ad had been running for 172 days (median). 47 of 50 ads had run for 30 days or more, 40 for 90 days or more, and 11 for over a year.
- Images dominate. 29 ads were single images, 13 were videos and 8 were carousels.
- "Get quote" is the default button. 21 ads used it, followed by "Learn more" (9) and "Send message" (7).
- Most ads send people to a website. 27 went to a website and 15 to Messenger.
- 19 of 50 ads (38%) had no offer at all: no free quote, no price, no guarantee.
- Only 8 ads showed a price, such as an hourly rate for two movers and a truck or a "full house move from" price.
- A new hook style is appearing. Four ads opened with a warning like "read this before you book a removalist". All four started running in the last five months.
Formats: what removalists are running
| Format | Ads | Median days running |
|---|---|---|
| Image | 29 | 237 |
| Video | 13 | 155 |
| Carousel | 8 | 166 |
Offers: what removalists promise
| Offer type | Ads |
|---|---|
| No offer | 19 |
| Free, quick or instant quote | 17 |
| Stated price (hourly rate or "from" price) | 8 |
| No hidden fees or fixed-price promise | 5 |
| Discount or savings | 4 |
| Free extras (storage, packing boxes) | 2 |
Some ads use more than one offer, so the rows add up to more than 50.
Call to action buttons
| Button | Ads |
|---|---|
| Get quote | 21 |
| Learn more | 9 |
| Send message | 7 |
| Contact us | 4 |
| Call now | 2 |
| Book now | 2 |
| Other (Sign up, Get offer, See details, Visit Instagram, none) | 5 |
Where the ads send people
| Destination | Ads | Median days running |
|---|---|---|
| Website | 27 | 242 |
| Messenger | 15 | 156 |
| Phone call | 2 | – |
| Other or not shown | 6 | – |
Where the advertisers are based
| State | Ads |
|---|---|
| New South Wales | 13 |
| Queensland | 8 |
| Victoria | 8 |
| Western Australia | 3 |
| South Australia | 3 |
| Tasmania | 2 |
| Australia-wide or not stated | 13 |
Does a long-running ad mean it works?
Not necessarily. The Ad Library shows when an ad started, not how many leads it brings. Ads with no offer had a longer median run (238 days) than ads with an offer (156 days). That suggests many long-running ads are simply left alone rather than tested and improved. A long run tells you an ad is affordable enough to keep, not that it is the best ad the business could run.
What this means if you run a removalist business
- Give people a reason to act now. With 38% of ads offering nothing, a clear offer such as a fixed-price quote or a stated hourly rate stands out.
- Name your area in the first line. 23 of the 50 ads named a city or region in the first line, which tells the right people the ad is for them.
- Test a short video against your best image. Images dominate, so a simple video of your team on a real job is less crowded.
- Show a price if you can. Only 8 of 50 ads did, and a price filters out people who were never going to book.
- Change an ad that has run for months without testing. A long run is a reason to test a new version, not a reason to leave it.
Need first lines to test? See our 30 Facebook ad hooks for movers and removalists, based on the ads in both studies.
Running interstate routes? See how to fill backloads with Facebook ads.
Australia vs the United States
These figures compare with our US study of 50 moving company ads, run the same way on the same day.
| Measure | Australia | United States |
|---|---|---|
| Median days running | 172 | 233 |
| Ads running over a year | 11 | 19 |
| Single image ads | 29 | 35 |
| "Get quote" button | 21 | 31 |
| Sent to Messenger | 15 | 5 |
| No offer at all | 38% | 40% |
| Ads showing a price | 8 | 9 |
US ads run longer and lean even harder on websites and the "Get quote" button. Australian removalists send three times as many people to Messenger. In both countries, about four in ten ads give the customer no reason to act now.
How we did this study
On 22 October 2026 we searched the Meta Ad Library with Country set to Australia, Ad category set to All ads and Status set to Active ads, using the search terms "removalist", "removals", "furniture removals" and "interstate removals". We recorded 50 ads from 43 businesses, with no more than two ads per business. We left out ads for asbestos removal, junk removal, car removal, trailer hire and job recruitment. Two of the advertisers are quote-comparison websites that advertise to the same moving customers. "Days running" is counted from the start date shown in the Ad Library to 22 October 2026.
Limits of this study
The Ad Library does not show spend, reach or results, so this study shows what removalists run, not which ads perform best. 50 ads is a snapshot taken on a single day, not the whole market.
Frequently asked questions
Which ad format do Australian removalists use most on Facebook?
Single image ads. In our October 2026 study of 50 active ads, 29 were images, 13 were videos and 8 were carousels.
How long do removalist Facebook ads usually run?
The median ad in our study had been running for 172 days, and 11 of 50 ads had been running for more than a year.
What offer should a removalist put in a Facebook ad?
Something specific the customer gets now, such as a fixed-price quote, a stated hourly rate or a no hidden fees promise. 38% of the ads we studied had no offer at all.
Does Click Orchard follow up the leads?
No. Click Orchard creates and runs your Meta ads and delivers the leads. Following up and closing the job is done by your team.
Want to know how your own ads compare? Book a Free Soil Test and we'll review your ad account against these findings.