Guides
What should service businesses know about Meta ads?
Click Orchard's free guides answer the three questions service businesses ask most about Facebook and Instagram ads, in plain words and with sources.
Which guide should I read first?
Start with the budget guide if you are not running ads yet, and with the likes guide if your ads run but do not sell. Every guide shows the date it was last updated.
Budget
How much should a small business spend on Meta ads?
Work your budget out from the cost of one lead, not a round number.
Last updated 21 October 2026 SalesWhy your Meta ads get likes but no sales
Five common causes, in the order to check them, and how to fix each one.
Last updated 21 October 2026 Follow upWhat to do with a lead in the first 24 hours
A simple timeline for WhatsApp, email and your CRM after someone clicks.
Last updated 21 October 2026Can Click Orchard apply this to my ads?
Yes, Click Orchard's Free Soil Test checks your budget, offer and follow up against these guides, for free.
See what each package includes, or read who writes these guides.